The fact that so many holidays carry certain traditions means that this content is easy to re-purpose down the road as well! Take a few minutes to go through your archives from last year, identify a few posts that you might reuse this year, and be sure to tag new content as it’s produced this holiday season. Meta-tagging can help with holiday coverage by making it simple to find stories around celebrations. Your franchises could be as general as “sports” or as specific as “Friday Night Football.” With a little bit of data at your fingertips, these posts can become a quality, repeatable source of social media revenue.īy adding a relevant meta-tag to these posts, your sales team can pull a report from Post Manager showing how the group of posts performed. Nearly every newsroom runs regular franchises – whether it’s back-to-school, sports, weather coverage or special events in the community. Use the Repost tool right from Post Manager as a shortcut to schedule or post the content. Identifying this content as you post it can help you down the road when you’re looking for a particular story to fill a need. You can even hone in on particular types of evergreen content with your tags – for instance, stories about consumer safety or severe weather preparedness. Pick from the best content and fill in some of the gaps across your social media accounts with great original content that you’ve published in the past. Then, when you need a little extra content, simply sort the Post Manager by Engagement or Reach for all posts with the “evergreen” tag. One of the most clever uses of post mega-tagging is to categorize all “evergreen” posts. Use (and Reuse) Your Best Evergreen Content This is a clever way to identify sponsorable content franchises, reuse high-performing content or simply improve your social strategy within certain content verticals. Now you can use SND’s new Post Meta-Tagging feature to categorize, sort and filter your social media content.
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